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Bonn, 19 May 2021 – A major breakthrough for sustainability has been achieved by Pirelli with the introduction of the world’s first FSC-certified tyre. The new Pirelli P ZERO tyre, which will be equipped on the BMW X5 Plug-In Hybrid model, uses FSC-certified natural rubber and rayon as well as other materials.
Natural rubber is a basic material for many everyday products, such as rubber boots or mattresses. About six million smallholders worldwide are responsible for 80 per cent of the world’s natural rubber production. They operate small farms of one to two hectares in size and under a wide variety of conditions in the so-called rubber belt in tropical regions. Addressing the social, environmental, and economic needs of these millions of smallholder farms is a major challenge. The implementation of FSC certification for natural rubber plantations, forests and chain of custody contributes to resolving this challenge by supporting responsible and sustainable natural rubber production.
FSC has already made considerable progress in certifying the natural rubber value chain for various consumer sectors. A variety of products are available on the market today that contain FSC-certified natural rubber including gloves, footwear, mattresses, pillows, yoga mats, and balloons; FSC certification gives an assurance that natural rubber in these products is sourced from forests or plantations with safe working conditions, and without deforestation or other environmental damage.
The tyre sector consumes roughly 70 per cent of natural rubber production, thereby offering the potential to play a crucial role in sustainable sourcing; however, FSC-certification in this sector had not been achieved until now. Therefore, with the launch of the first FSC-certified tyre, Pirelli and the BMW Group have initiated a significant step in the sustainable transformation of the natural rubber value chain.
Jeremy Harrison, Chief Markets Officer, FSC International, said: “The new FSC-certified Pirelli tyre is a significant milestone in the drive to deliver economic, social, and environmental benefits across the natural rubber value chain; this is particularly important in the context of natural rubber’s sustainability challenges. We congratulate Pirelli for their commitment to responsible sourcing and for demonstrating that a certified value chain for automobile tyres is possible for natural rubber from smallholders to the market. We also applaud the BMW Group for supporting the development of the FSC-certified tyre and for choosing it to equip one of their models. This is a major step forward in the journey towards a more sustainable natural rubber value chain, thereby helping to mitigate deforestation and support the fight against climate change.”
Giovanni Tronchetti Provera, Pirelli’s Senior Vice President for Sustainability and Future Mobility, added: “Before even reaching the road, sustainable mobility begins with raw materials. With the world’s first FSC-certified tyre, Pirelli once again demonstrates its commitment to pursuing increasingly challenging goals in terms of sustainability, a testament to the constant work on innovative materials and increasingly cutting-edge production processes. We continue to invest in sustainable growth for our planet, aware that this is also essential for the future of our businesses.”
After several years, the BMW Group’s wish to source an FSC-certified tyre has become a reality through the certification of Pirelli’s supply chain, which includes smallholder-owned rubber plantations. “As a premium manufacturer, we aspire to lead the way in sustainability and take responsibility,” said Dr. Andreas Wendt, member of the Board of Management of BMW AG, responsible for Purchasing and Supplier Network. “We have been committed to improving cultivation of natural rubber and increasing transparency in the supplier network since 2015. The use of tyres made of certified natural rubber is a pioneering achievement for our industry. In this way, we are helping preserve biodiversity and forests to counteract climate change.”
FSC, Pirelli, and the BMW Group are all members of the Global Platform for Sustainable Natural Rubber, a multi-stakeholder platform created in 2018 to support the sustainable development of the natural rubber sector worldwide. By introducing FSC-certified natural rubber into their finished products, Pirelli and BMW have demonstrated that certification can serve as a means of fulfilling both their individual commitments and many of the goals set jointly within this platform.
FSC celebrates the sustainability leadership shown in this case, which represents a new horizon towards increasingly sustainable tyre production and looks forward to driving a wider transformation across the industry.
If you have any questions, please contact:
FSC Press Contact
FSC Media Managere.email@example.com
Pirelli Press Office
Tel. +39 02 6442 4270
BMW Press Office
Media website: www.press.bmwgroup.com
About the Forest Stewardship Council (FSC)
As the pioneer of forest certification, FSC has 25 years of experience in sustainable forest management and is widely regarded as the world’s most trusted forest certification system. FSC uses its expertise to promote the responsible management of the world’s forests, bringing together experts from the environmental, economic and social spheres. FSC develops the standards that define how forests can be managed sustainably and provides a label for businesses to show their products originate from these certified forests. FSC standards are based on ten core principles designed to prevent deforestation and degradation, and safeguard biodiversity, water quality, carbon storage, and Indigenous Peoples’ and workers’ rights, among other key environmental and social values.