Pirelli is the first company to produce FSC-certified tyres. This sustainability milestone demonstrates that an FSC-certified value chain, from smallholder-owned rubber plantations to consumers, is possible for natural rubber used in auto tyres.

Each label provides information about the origin of the materials used to make the finished and labeled product. FSC labels can be found on millions of products around the world – from toilet rolls to your favourite book, to that milk carton in your fridge, and other food products. What does the label mean? Simply put: by choosing products with FSC labels, you are helping to take care of the world’s forests.

Fraudulent claims can upend a supply chain, having lasting impacts on businesses, their workers, and our forests.  FSC’s blockchain verification technology aims to tackle fraudulent FSC claims and non-conforming forest materials and support “know your materials” compliance. 

Next time you add them to your shopping bag, make sure they are sourced sustainably by looking for the FSC logo.