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FSC has joined 100+ NGOs supporting the #Together4Forests movement.
The FSC Ecosystem Services Procedure has helped Maderacre verify its positive impacts on biodiversity and carbon.
Companies committed to sustainable forest management in the Congo are doing their part to advance the life of Indigenous Peoples, like the Baaka, with dignity.
With more than half of global consumers recognizing and trusting the ’check tree’ logo, the FSC brand has built a strong foundation of awareness over the years. To continue to grow brand value, FSC is taking measures to increase consumer understanding of what the FSC brand stands for. “Forests For All Forever” is central to FSC’s strategy to increase consumer understanding – it is a simple and inspiring way to articulate FSC’s mission. FSC will therefore position “Forests For All Forever” more strongly and clearly in the future.
To achieve that, FSC is taking two key actions:
FSC is increasing the number of language versions of the text-only brandmark from 7 to 14. While English, Spanish, French, German, Portuguese, Chinese (Simplified) and Russian are already supported, consumers in Italy, Poland, Turkey, Vietnam, Japan, South Korea, and Indonesia will also be able to learn about FSC’s mission in their local language within the next year.
To focus on Forests For All Forever more clearly (reflected in the text-only mark), FSC is phasing out the mark with animal silhouettes overtime.
The phase-out is going to be implemented with a revision of the trademark standard (FSC-STD-50-001) which is expected to be introduced in 2025. Until then the brandmark remains available.
This direction supports FSC in its priority to improve brand management practices to increase relevance and understanding of the FSC brand globally. The text-only mark supports improved understanding of FSC and brand recall with consumers.
We need your help to further promote the FSC vision of sustainable forestry. If you’re interested in showing the world your stand on forest stewardship, learn more about how you can leverage the power of the FSC brand.
Become an FSC licence holder and join forces with the most trusted name in sustainable forestry. Learn more→
The animals silhouette brandmark will continue to be available via the Marketing Toolkit until its removal from the FSC trademark portfolio is reflected in the revised trademark standard for certificate holders (FSC-STD-50-001) and in the revised trademark use guide for promotional licence holders (PLHs).
Upon Board approval, the revision of standard FSC-STD-50-001 is expected to start in 2023. A new standard version V3-0 is expected to be introduced in 2025. The exact date will be confirmed in 2023, at the start of the FSC-STD-50-001 revision process.
A revised version of Trademark Use Guide for promotional licence holders (PLHs) will be introduced together with the new FSC-STD-50-001 V3-0.
Yes, if the trademark use was approved prior to the change of the FSC requirements (under FSC-STD-50-001 V2-1 or V2-0), the products may be used until the stock is exhausted.
If the trademark use was approved prior to the change of the FSC requirements (under FSC-STD-50-001 V2-1 or V2-0), the products may continue to be printed until the next design change. At the next product design refresh, the animals silhouettes brandmark would need to be removed from the artwork. This flexible approach intends to avoid costs for certificate holders.
“Forests For All Forever” is central to FSC’s strategy to increase consumer understanding and it remains a simple and inspiring way to articulate FSC’s mission. To position “Forests For All Forever” more strongly, FSC is increasing the number of language versions of the text-only brandmark from 7 to 14.