FSC to strengthen credible claims

In response to growing attention on how environmental claims are used in the market – and in the context of evolving global anti-greenwashing legislation – FSC has conducted a comprehensive review of our trademarks and claims system.

As a result, FSC is taking two important actions to improve brand management and ensure clear, consistent communication:

• The 'Forests For All Forever' (FFAF) brand mark will be phased out for all licence holders.
• Promotional panel designs will be removed for Promotional Licence Holders (PLHs). PLHs will still be able to promote with the FSC logo, but not with the promotional panel predefined design.

Implementation timeline:

• For certificate holders, the phase-out will be implemented in the upcoming FSC‑STD‑50‑001, scheduled for publication in January 2026.
• For promotional licence holders, the changes will be reflected in the FSC Trademark Use Guide for Promotional Licence Holders, expected mid‑2026.

Webinars for licence holders

To support stakeholders through this transition, FSC will host webinars where licence holders can learn more about the changes, timelines and support available.

Certificate Holders Webinars

📅 English Webinars

Date: November 19^th
Time: 08:30 – 09:30 CET / 15:30 – 16: 30
🔗Register here: AM session / PM session

📅 Spanish webinar

Date: November 26^th
Time: 16:00 – 17: 00
🔗Register here: PM session

Promotional Licence Holders Webinars

📅 English Webinars

Date: November 20^th
Time: 08:30 – 09:30 CET / 15:30 – 16: 30
🔗Register here: AM session / PM session

📅 Spanish webinar

Date: November 27^th
Time: 16:00 – 17: 00
🔗Register here: PM session

These updates reinforce FSC’s commitment to strengthening brand relevance, increasing understanding of our trademarks, and ensuring that FSC continues to be a trusted mark of responsible forest management worldwide.