Consumers are paying more and more attention to their purchasing decisions when it comes to packaging. According to a recent survey of consumers from the US & UK by Globalwebindex, the percentage of consumers who are willing to pay more for eco-friendly packaging has grown from 47% to 59% in just seven years. The Globescan survey found that 50% of the surveyed consumers worldwide (a total of 10,000 consumers were surveyed from 13 countries) recognise the FSC label and they trust that FSC is effective in protecting forests.
FSC Promotional Licence
Many trusted companies across the globe who are FSC promotional licence holders are choosing FSC labelled packages for their products. Companies who buy finished, FSC-labelled products from an FSC-certified company and sell these on to end users may apply to FSC for a promotional licence to enable them to use the FSC trademarks to promote these products. Similarly, organisations that use FSC-certified products as part of their operations or business, but do not sell them, may apply for a licence to promote FSC. FSC works in close collaboration with retailers and brand owners, packaging producers and converters to help them communicate their commitment to FSC certification and increase awareness around sustainable forestry and its benefits. L’Oréal is one of our Promotional Licence Holder’s and shares the value of FSC in this testimony:
FSC is the only trustable guarantee used by L’Oréal on its products to inform consumers about the sustainable sourcing of paper/cardboard-based packaging.
Floriane Hédé, Sustainable Packaging & Development Engineer, L’Oréal.
Brochure - Packaging
FSC-certified forests have environmental, economic and social benefits.
As the world’s most trusted sustainable forest management solution, FSC labelling tells customers that the materials used originate from sustainable and legal sources.
Please read our brochure on the ‘Value of FSC for Packaging’ to find out more about the benefits of FSC for retailers, brand owners, packaging producers and convertors and the world’s forests.
FSC Tools to Promote your Sustainability Story
- FSC Trademark Portal
Promotional license holders and certificate holders get complimentary free access to the FSC Trademark Portal. On average, certificate holders generate and download 9,000 labels every month through this portal. The video below gives a quick tutorial on how it works.
- FSC Marketing and Communications Toolkit
Promotional licence holders and certificate holders get free access to the marketing and communications toolkit. This platform provides ready-to-use digital and in-print promotional materials like web banners, posters, hang-tags, etc. Moreover, it also contains campaign examples and ideas from across the world.
FSC certification and tools can help businesses grow while fighting climate change
Please get in touch with us to know more about the benefits of FSC certification and how to get FSC certified/become a promotional licence holder.