FSC revises the policy on how retailers and brands promote with the FSC marks

To align with anti-greenwashing regulations, FSC is now revising the FSC Trademark Use Guide for Promotional Licence Holders The guide sets the rules for how retailers and brands may use FSC trademarks to promote their commitment to sustainable forestry.

Why this revision matters The revised guide is a key step in reinforcing FSC’s anti-greenwashing position. It will introduce clear rules for trademark use, ready-to use promotional statements, and practical guidance to help promotional licence holders communicate with FSC.

Timeline and implementation

The publication of the revised FSC Trademark Use Guide is planned for 1 June 2026, with the updated requirements becoming effective on 1 September 2026. Promotional licence holders may begin implementing the communicated key changes in advance to ensure the effective date is met.

Supporting materials and guidance

To support users in navigating these changes, FSC has developed supporting materials available via the FSC Brand Hub. Additional guidance and training will be released alongside, and shortly after the publication of the revised guide, including public webinars for clients.

FSC is here to support licence holders throughout the transition. If you have any questions, please reach out to your local FSC office or contact FSC International at trademark@fsc.org.