A Successful Awareness Campaign: Lidl's FSC-certified Wooden Toys

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A Successful Awareness Campaign: Lidl's FSC-certified Wooden Toys

Lidl France
Cut-out board of a bear at an entrance to an event hall
Lidl France
March 10, 2020
Category : Events

Lidl France used the launch of its FSC-certified wooden toys before the holiday season to raise consumer awareness of forest conservation and the benefit of FSC labelling. The related social media campaign has been quite a success.