Greenwashing

As a trusted third-party certification system, FSC plays an active role in preventing greenwashing. We do this by ensuring transparency and enforcing rigorous standards for environmental claims through a globally-recognized robust framework for sustainable forest management.

Understanding Greenwashing

Greenwashing refers to the deceptive practice where companies make environmental claims – explicitly or implicitly – that are unsubstantiated, omit critical information, or obscure the truth about their environmental practices. This creates a false impression of sustainability, misleading consumers and undermining global efforts toward genuine environmental responsibility.

The Risks of Greenwashing

Greenwashing poses significant threats that go beyond consumer deception. It stalls progress in sustainable technologies and practices by discouraging real efforts. Misleading claims weaken consumer trust, damage corporate reputations, and increase legal risks. When businesses are making real contributions to environmental sustainability, their impact is overshadowed if others rely on false claims. Furthermore, when businesses observe competitors greenwashing without accountability, it can discourage them from committing to sustainable initiatives, delaying much needed progress on pressing global issues such as climate action and pollution control.

FSC’s Role in Combatting Greenwashing

FSC is a globally recognized system with a pivotal role in combatting greenwashing, for the benefit of both consumers and business. FSC certification itself serves as a safeguard against greenwashing, backed by the most stringent standards among certification schemes. FSC-certified companies are not automatically permitted to use our trademarks to make environmental claims; these must first be verified through independent third-party certification bodies, ensuring they meet FSC’s strict requirements for sustainable forest management and chain of custody.

FSC’s criteria, processes and performance data are publicly available, ensuring transparency, accountability, and enabling external scrutiny. Inclusive consultation processes with stakeholders are a foundational part of how FSC standards are developed. When companies misuse the FSC label, FSC takes action to investigate and address these instances. This process involves close collaboration with accreditation partners, certification bodies, independent experts, NGOs, corporates and others.

FSC has multiple tools in place to ensure our system remains robust and verify that claims made by companies are valid. One such tool is FSC Check, which screens all organizations seeking certification and ultimately prevents high-risk actors from entering the FSC system. Another is the Policy for Association, which holds organizations within the corporate group of a certified company accountable for any unacceptable activities. This approach ensures that our certificate holders conform to our standards, alleged violations are carefully investigated, and organizations making false claims about their products are expelled from the system.

FSC’s efforts extend beyond certification. We work directly with brands and retailers that hold FSC licenses to ensure the products they sell and promote as FSC-certified truly meet our standards. Consumers can trust that products sold as FSC-certified and any environmental claims are verified and substantiated.

FSC continues to raise consumer awareness about the reliability of FSC’s sustainable practices to build consumer trust and educate against misleading environmental claims. This work ensures that the FSC ‘check tree’ mark continues to be the mark of responsibility for consumers. In addition, a dedicated team actively monitors emerging regulations and adapts our system and standards proactively to ensure FSC products can meet new requirements set out by law.

To learn more about how FSC is safeguarding companies against greenwashing, visit this page.