Global Consumer Awareness

Insights on climate concern, forest protection, and responsible purchasing

One of the world’s largest consumer studies on forests reveals rising consumer concerns about war, health, and economic uncertainty – while highlighting their eco-conscious actions to combat climate change.

A new global study commissioned by FSC with Ipsos is one of the largest of its kind, surveying 40,802 consumers in 50 countries. It provides new insights into what consumers are concerned about, who they trust to address these concerns, and how they’re acting individually through their purchases to affect change.