How to avoid greenwashing concerns with forest impact data

Greenwashing occurs when companies exaggerate or mislead consumers about their environmental practices. The webinar underlined the risks of greenwashing, including reputational damage, loss of consumer trust, and potential legal action. With consumers, especially millennials and Gen Z, increasingly demanding verifiable sustainability claims, companies that fail to provide data-backed evidence risk facing backlash.

Greenwashing often arises when businesses attempt to meet the growing demand for eco-friendly products without making significant operational changes. This can involve overstating the impact of minor initiatives while continuing unsustainable practices. To avoid this, businesses must integrate long-term sustainability strategies into their core operations, backed by real data.

Watch the video for more details.