“Fashion Forever Green Pact” launched to promote responsible sourcing of renewable fibre among global brands September 21, 2021 Category : General news FSC launches a call for fashion and textile companies to curb the industry’s impact on deforestation and biodiversity loss. Participants include H&M Group, Masai Clothing Company, JBS Textiles Group, Aditya Birla Group, Bitte Kai Rand, and Bravo World. Bonn, Germany, 16 September, 2021 – The Forest Stewardship Council (FSC) launched its Fashion Forever Green Pact today; a call to immediate action for the fashion industry—brands, retailers and manufacturers alike—to adopt responsible sourcing in support of the world’s forests. With the rising need for renewable and sustainable fibres in recent years, man-made cellulosic fibres (MMCFs) have become the fastest growing fibre in the market. However, most of this material still comes from uncertified forests around the world - leaving their ecosystems vulnerable to deforestation, and threatening biodiversity and the livelihoods of those that depend on them. The Fashion Forever Green Pact is based on a set of three actions that aim to build sustainability into the fashion industry’s growing reliance on fibres and other forest-based materials. At its core, the initiative represents an industry-wide collaboration between FSC and brand owners to drive a shift in sourcing practices and ultimately safeguard forests globally. By joining, companies proactively commit to responsible procurement policies, sustainable sourcing of 100% of FSC-certified MMSFs within a year of signing and labeling at least one collection with the FSC label by 2025. “FSC is driving positive change in the fashion and textile industry by calling companies to take immediate action to source MMCFs sustainably” says Jeremy Harrison, FSC International’s Chief Markets Officer. “By committing to responsible sourcing practices, brands have the power to mitigate climate change and protect biodiversity while meeting consumers’ growing environmental concerns.” Early signatories include major international names in the fashion world including Birla, H&M, JBS Textile Group, Masai, Bitte Kai Rand, Bravo World, Ghezzi SPA and Brunello SPA and Daenong Corporation. The Fashion Forever Green Pact builds on efforts by stakeholders in the sustainability space such as the CanopyStyle Initiative launched by environmental non-profit Canopy which addresses the risks of sourcing from ancient and endangered forests. “This initiative is a welcome addition to build on the progress towards removing ancient and endangered forests from the textile supply chain" said Amanda Carr, Canopy’s Director of Strategic Initiatives. "FSC strengthens traceability and confirms sustainable forestry practices for those producers who have already achieved a “green shirt” in Canopy’s Hot Button Report. We’re so pleased that CanopyStyle and FSC’s Fashion Forever Green Pact are working in tandem to safeguard the world’s forests." The Fashion Forever Green Pact is open to any company – brand, retailer or manufacturer – that wants to actively transform the fashion and textiles industry and address its negative impact on our environment. Please visit www.fashionforevergreen.org to learn more about the Pact and how your company can take part.