With this campaign, Forest Stewardship Council® (FSC) certified tree-fiber fabrics are poised to enter the fashion industry in a big way - joining H&M in Canopy’s groundbreaking campaign are brands Stella McCartney, Zara-Inditex, EILEEN FISHER, Quiksilver, prAna, lululemon athletica, Loomstate and Patagonia - proving that environmental awareness is in style.

“A campaign like this connects sustainable forest management with the consumer in a way we haven’t seen before. When products are FSC certified it’s a guarantee that they come from well-managed forests, and alongside with large-scale conservation, they help maintain endangered and ancient forests. FSC is the only forest certification system that requires the protection of important nature conservation values, so buying these products that include FSC certified tree-fibers is a good thing for the protection of the world’s forests", remarked FSC Director General, Kim Carstensen.

Tree-fibers from FSC certified forests are made from sustainable and renewable resources. For example, TENCEL® and MONOCEL® are often made of FSC certified eucalyptus and bamboo respectively. A statement released by H&M confirmed that they “will focus on building traceable and sustainable production of the man made fibers in our own supply chain, and in doing so will inspire others in the fashion industry.”

“H&M is a retailer leading the way in environmental responsibility, and we couldn’t be more excited to see them forging ahead with extending the FSC brand to their clothes. Fashion is important in today’s world, and people no longer have to compromise their values in order to look good. We hope that with enough demand from consumers, FSC certified tree-fiber fabrics will soon be everywhere – from the catwalks of Milan to the streets of Tokyo,’ enthused Mr. Carstensen.

If you would like further comment or interview, please contact FSC Communications Manager, Lisa Smyth, at communications@fsc.org or on +49 (0)228 36766 (ext. 23).

About The Forest Stewardship Council
The Forest Stewardship Council (FSC) is an independent non-governmental organization that promotes environmentally sound, socially beneficial, and economically prosperous management of the world’s forests. FSC was created in 1993 to help consumers and businesses identify products from well-managed forests. FSC sets standards by which forests are certified, offering credible verification to people who are buying wood and wood products. Currently more than 175 million hectares and 25,000 companies are certified to FSC standards world-wide. For more information visit www.fsc.org