Content Marketing Manager (M/F/D)

Bonn, Germany
Deadline for application

January 10, 2022

The Mission

FSC works to take care of our forests and those who rely on them: by protecting plant and animal species, Indigenous Peoples’ rights, forest workers’ safety, and much more. We achieve this through FSC certification, ensuring forests around the world are responsibly managed. For more information on FSC, visit our website at

To effectively meet the challenge of protecting the world’s forests, we are committed to ensuring we have the world’s most skilled people working with us. This commitment extends to everyone that works in FSC around the world: from those that lead the design of policies and standards, to those that roll out those same policies and standards on the ground, and to those that provide us with backbone to do our work.

We are looking for an engaged Content Marketing Manager who brings solid expertise and a passion for FSC’s mission, to work with us in a multinational environment.

The Scope

We are seeking a motivated marketing manager to join our growing organization and help build out the content marketing discipline. As a key member of the global marketing team, the Content Marketing Manager would be responsible for planning, creating, improving, managing and maintaining FSC International’s content and messaging in cross-channel formats.

Main Roles and Responsibilities

  • To develop evocative and effective communication to move markets toward sustainable forestry.
  • To build out FSC’s market-facing value proposition in key value chains, applying it to communication materials.
  • To coordinate internally and externally to update and create new content to ensure recency, relevance, and effectiveness with different stakeholder audiences.
  • To innovate paid, owned and earned channels to motivate and activate a new generation of forest stewards in both business and society at large.
  • To translate expected outcomes into words, copy, content, and ideas that elicit desired response across a complex audience ecosystem.
  • To lead content planning and distribution, working closely across departments to link and align content outputs.
  • Additional tasks as agreed with the Marketing Programme Manager.

Qualifications, Experience and Skills

Education and Training:

  • University degree in marketing, strategic communication, journalism, or related field.

Working Experience, Style and Skills:

  • The ideal candidate must have a copywriting/ content writing background with at least five years’ experience, ideally in agency environments.
  • Significant experience of planning, producing, and distributing content for a range of audiences and working with a matrix of channel specialists.
  • Expert copywriting skills, with proven experience in writing impactful content for the web and other digital channels.
  • A confident storyteller with experience of communicating complex, challenging or controversial themes, including an understanding of the safeguarding requirements and content production best-practice in NGO contexts.
  • Experience of planning, writing and publishing copy for web – with knowledge of SEO strategy and implementation.
  • Ability to multi-task and prioritise under pressure, in a fast paced, dynamic communications environment.
  • Experience in managing an in-house briefing and production process: creating detailed schedules, setting deadlines, and distributing work between creative resource, as well as monitoring, prioritising and creating adjustments in line with workflow.
  • A creative powerhouse and leader, with experience of managing dynamic, multi-skilled content teams.
  • Has a passion and commitment to responsible forestry and/or broad sustainability in alignment with FSC’s mission.

Communication Skills:

  • Writing skills: excellent ability to write, edit and proofread copy.
  • Exemplary verbal skills that create cohesive team efforts and support decision making.
  • The ability to facilitate interactive discussions and maintain positive interpersonal relations.


  • Fluency in English (spoken and written).
  • Proficiency in another language a plus.

Computer Skills:

  • High level of competence with Microsoft Office suite.
  • Familiarity with MailChimp or similar newsletter creating systems.
  • Competence in making web CMS updates a plus (e.g., Drupal).

Terms and Conditions

  • Location: Bonn, Germany.
  • Working Hours: Full time - 40 hours per week.
  • Duration of Employment: Temporary contract - 2 years (extension possible).
  • Starting Date: As soon as possible.
  • Travel: Sporadic travel is required.

What We Offer

You will be working for a truly diverse organization: a melting pot of 40+ nationalities under one roof sharing in the mission of protecting the world’s forests.

In addition to social events and complementary tea/coffee you might expect some of FSC’s highlight benefits include sponsoring language classes, LinkedIn Learning access, Kindergarten support, and public transportation fees.

Based in the Rhine Valley and within an hour to Belgium, Luxembourg and The Netherlands, there’s plenty to explore with 30 days of vacation and flexible working hours.

How to Apply

Please apply via our website by submitting your CV in English.

Please do not send any photos of yourself.

The deadline for applications is 06 February 2022.

We will confirm receipt of your application. However, only candidates shortlisted for an interview will be further contacted and will receive notice of the outcome of the selection process. Should you not receive a confirmation of receipt please check your spam filter and if you cannot find it there contact us at

Please be informed, that by applying for this position you automatically accept our Data Protection Information on processing your personal data.


We are looking forward to your application!

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