This is a fantastic increase from last year’s 38% result, and shows that recognition has more than doubled from the 2007 figure of just 19%. What’s more, once the concept of FSC had been explained, half of those surveyed also said that they were very or fairly likely to check products are FSC certified before they make a purchase and that they were very or fairly likely to give preference to FSC certified products (2).

This new data is released within the 2013/14 FSC UK Annual Review, Our Forests Work, available to download from www.fsc-uk.org. The Review features facts, figures and highlights from the past year and the past twenty years of FSC.

The FSC forest certification scheme was founded in 1994 and this year celebrates its 20th anniversary. The 7th Annual General Assembly, a democratic forum where members vote on the future direction of FSC, has just come to a close.

26th September 2014 is FSC Friday, an annual, global celebration of responsible forestry. Events are planned around the world, from Australia to Uruguay, and many businesses, schools and youth groups will be joining the UK celebrations. Individuals can get involved by donating a tweet (and/or Facebook or Tumblr post) for forests, by joining the FSC Friday Thunderclap at www.thunderclap.it/projects/15075-fsc-friday.

Notes:
(1) GfK NOP Face-to-Face Omnibus poll of 1856 UK adults (6th - 11th March 2014)
(2) YouGov Online Omnibus Poll of 2093 UK adults (14th-17th February 2014)

The Forest Stewardship Council® (FSC®) promotes environmentally appropriate, socially beneficial, and economically viable management of the world's forests. Our vision is for the world’s forests to meet the social, ecological, and economic rights and needs of the present generation without compromising those of future generations. FSC runs a global forest certification system. The FSC logo allows consumers to identify, purchase and use timber and forest products produced from well-managed forests and verified recycled sources. More than 180 million hectares of forest around the world are certified to FSC standards. For more information see www.fsc-uk.org.

http://www.fsc-uk.org/newsroom.60.210.htm