Global Consumer Research

FSC International / Bruno Marić
2021 Global Consumer Research reveals escalating concerns about climate change and threats to forest biodiversity
Forest in Spring
FSC International / Bruno Marić

New research from FSC and GlobeScan – a global insights and advisory consultancy, reveals that consumers want to make sustainability-focused purchasing decisions and trusted third party certification labels play an increasingly important role in it. 

According to the research, consumers are increasingly concerned about sustainability issues strongly associated with forests. In fact, the primary concern of consumers among forest issues is the impact of deforestation on climate and biodiversity. The survey found that 86 per cent of consumers try to avoid products that damage biodiversity and almost seven in ten of global consumers want to choose products that do not contribute to climate change. 

The study was conducted by GlobeScan and it surveyed 12,000 people in 15 countries that includes Canada, Chile, Colombia, China, Germany, India, Italy, Mexico, Poland, South Africa, South Korea, Sweden, Turkey, UK and USA. 

Global consumer research insights Infographic

Webinar on Promoting Consumer Engagement with Forest Sustainability

In this webinar we reveal the latest global consumer sustainability insights from GlobeScan, along with practical steps companies and brands can take to harness consumer momentum and protect the world’s forests. 

Downloadable resources

FSC Consumer Insights 2021 - Global Report.pdf
PDF, Size: 48.32MB
FSC Consumer Insights 2021 - Infographic.pdf
PDF, Size: 734.43KB
Your Selections Download All
Forest Background

Become a forest steward

We all have a role to play in protecting the future of our forests. Learn how you can join the FSC
ecosystem and start making a difference today.